Locale: Uk flag. v192206992 United Kingdom

Why do I have to identify myself as an Associate?

Why do I have to identify myself as an Associate? How should I do this on social media?

Any time you share an affiliate link, it’s important to disclose that to your audience. They will trust you more if you are transparent about where you are directing them. The Operating Agreement requires that the following statement clearly appears on your Site:
“As an Amazon Associate I earn from qualifying purchases.” This statement should be placed on your main page that includes links that refer your visitors to Amazon. For social media user-generated content, it must be associated with your account. This can be on an “about” or “info” section. For individual social media postings this full statement is not required.

You must also comply with all applicable laws and regulations, including by providing all necessary disclosures. EU advertising laws require marketing communications must be obviously identifiable as such (i.e. people should know they are looking at an ad).  Specific wording is not currently mandated but guidance from the UK Advertising Standards Authority (ASA) has suggested that the labels “paid for ad”, “ad” or “ad link" are likely to be appropriate - whereas the use of "recommended by" and terms such as "sponsorship", "sponsored content" and "in association with" are unlikely to be appropriate or sufficient. 

Associates should also consider the relevant social media service’s guidelines. For example, Associates may use Facebook’s Branded Content tool.

To read more, visit https://www.asa.org.uk/advice-online/recognising-ads-native-advertising.html.

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