Why do I have to identify myself
as an Associate? How should I do this on
You must also comply with all applicable laws and regulations, including by providing all necessary disclosures. EU advertising laws require marketing communications must be obviously identifiable as such (i.e. people should know they are looking at an ad). Specific wording is not currently mandated but guidance from the UK Advertising Standards Authority (ASA) has suggested that the labels “paid for ad”, “ad” or “ad link" are likely to be appropriate - whereas the use of "recommended by" and terms such as "sponsorship", "sponsored content" and "in association with" are unlikely to be appropriate or sufficient.
Associates should also consider the relevant social media service’s guidelines. For example, Associates may use Facebook’s Branded Content tool.
To read more, visit https://www.asa.org.uk/advice-online/recognising-ads-native-advertising.html.
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