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Selecting the Best Products to Feature on Your Web Site

We believe the most successful approach is for you to feature products that best match your site's content and the interests of your visitors. For example, if your site is about Cajun cooking, you might want to promote the book The New Orleans Cookbook: Creole, Cajun, and Louisiana French Recipes Past and Present. Tips you should keep in mind when selecting products:

  •  Identify products that match your site content. Narrow your picks by searching on Amazon.co.uk for specific products, keywords, and categories that match the topic of your Web site. View your results first by product line, and then sort by other criteria, e.g., sales rank or average customer review.

  • Consider product cross-merchandising. • Many of your visitors have an interest in a wide variety of products. Take advantage of this by promoting items from across the broad Amazon.co.uk catalogue, thereby capturing more sales. For example, if you are already featuring a top-selling cookbook on your site, you should think about increasing your sales by featuring other relevant products, like small kitchen appliances and cooking utensils.

  • Discover additional products to feature using Amazon's similarities service. On the detail page of a product you've already identified as appropriate for your site, click the "Explore Similar Items" link to find more. For example, customers who bought The Best of TV Dinners also bought Licking the Spoon

  • Review your Orders Reports to find out what products customers purchase after visiting your site--you may wish to promote some of these products directly. Learn more about analysing information in reports here