Linking to Amazon.co.uk

We provide Associates with a variety of linking options from which you can choose. Selecting the link types that have the best conversion rates for your site is critical for your success in the program. We recommend reviewing all our linking options before deciding which ones will work best for you. Below are some examples of high-performance link types.

Product Links

Product Links display and link to a specific item from our catalog. These links provide you the flexibility to choose exactly which products you wish to promote to your visitors based on their interest. We can serve these links to automatically display the product image, title, current pricing, and a convenient "Buy from Amazon.co.uk" button. Although we provide Associates the option to host individual links themselves, links like this one have a proven higher conversion rate.

Recommended Product Links

Recommended Product Links are dynamic links in which Amazon automatically selects and serves the content. You enter the type of products you want displayed, and we will update them with the bestselling products based on your criteria. Since Amazon automatically updates these links with fresh content, there is less work on your part to keep your links and banners updated. For convenience and flexibility, you can build Recommended Product Links in two different ways--by category and by keyword--each in multiple sizes. And by changing their background color, text color, and link color, you can customize these links to best fit the design and layout of your site.