Prime Day 2018 – FAQ

What is Prime Day?

Started in 2015, Prime Day is our annual deals event just for Prime members. We want Prime Day to be one of the world’s best days to shop, with awesome prices on everything your readers are into. We’re bringing hundreds of thousands of deals, new deals starting every five minutes, and special offers across everything included with Prime—from music and video to reading and voice shopping. To get a sense of the earnings opportunity for Prime Day 2018, review the results from Prime Day 2017 through this press release: http://phx.corporate-ir.net/phoenix.zhtml?c=251199&p=irol-newsArticle&ID=2286052

How do I maximise earnings?

In addition to earning advertising fees on regular product sales you drive on amazon.co.uk, promote Lead-Up deals from select services such as Amazon Music Unlimited, Prime Video, Kindle Unlimited and Audible, and you will also earn fixed advertising fees (bounties) for every qualifying free trial and/or membership sign-up you drive. Remind your readers that they must be Prime members to take advantage of Prime Day deals. You will earn bounties for every qualifying Prime Free Trial sign-up you generate via amazon.co.uk/primeday and amazon.co.uk/tryprimefree. Remember to add your associate tracking ID to all links so you don’t miss out on earnings.

Where do I go to retrieve details on Lead-Up and Prime Day deals?

Due to the short duration of Prime Day, and the Lead-Up period before the event, your best sources for staying up-to-date on deals is at the main Prime Day landing page, amazon.co.uk/primeday, and the Promotion Hub on Associates Central. To help you deliver expert content, you may also go to amazon.co.uk/primeinsider to access the Insider’s Guide to Prime Day. Teach your readers tips and tricks to maximize their Prime Day, so they get the best deals while you optimize earnings.

Where can I go to retrieve Prime Day banner links?

Banner links will be available as usual at the banner section on Associates Central. Click here to access the banners.

If I can only promote one bounty for Prime Day, what should it be?

Since only Prime members can take advantage of Prime Day deals, the core bounty to promote is the Prime membership signup. All associates will earn a fixed advertising fee (or bounty) for every qualifying Prime signup (30-day Free Trial or Paid Membership) you drive via amazon.co.uk/primeday. Of course, you will continue earning for any qualifying free trial signups you drive to the existing amazon.co.uk/tryprimefree bounty page. Just remember to add your associate tracking ID to all links so you don’t miss out on earnings.

How is Prime Day 2018 different from Prime Day 2017 for my readers?

• More time for your visitors to shop! Prime customers will get six extra hours to shop Prime Day deals this year – for a total of 36 hours or a day and a half of epic deals
• Easier to find deals! Prime Members will be able to search for deals based on their interest. There will be at least 20 interests spread across tech, beauty, games, fashion, home, sports, pets, etc. that your readers will be able to personalise. Relevant deals are that much easier this year to find and take advantage of. Go to amazon.co.uk/primeday to learn more about this new feature.
• This year, we are introducing Prime Day Launches around the globe to give Prime members exclusive access to new product launches, special editions, and the latest models of highly sought-after products from top brands.

Prime Day is a bit overwhelming for my readers. Is there an “Insider’s Guide” available that will teach me, as an end customer, how I can optimize my shopping for Prime Day?

Yes! You can access this Insider’s Guide at amazon.co.uk/primeinsider. This guide contains great Prime Day tips and tricks that your readers will really appreciate. It will help them prepare and take full advantage of the best deals for their Prime Day.