United Kingdom

Updates to the Associates Operating Agreement Effective February 1, 2021

What's changing?

Effective from February 1, 2021:

Associates Operating Agreement & Program Policies:

We have:

  • Expanded on and modified changes introduced to the UK, FR, IT, ES, and DE Standard Commission Income tables that reward associates for driving targeted traffic to selected categories of products.
  • Reformatted the UK, FR, IT, ES, and DE Standard Commission Income tables to present the rates in a simplified, easier to follow format.
  • Added the product category “Video Game Consoles” to the UK, FR, IT, ES, NL and SE Standard Commission Income tables.
  • Moved “Prime Wardrobe Purchases" to the Amazon Fashion product category in the UK and DE Standard Commission Income tables.
  • Associates Program Operating Agreement

    February 1, 2021 Version

    EU Commission Income Statement Appendix

    Standard Commission Income may vary depending on whether a Qualifying Purchase occurs from a customer making a Direct Qualifying Purchase or an Indirect Qualifying Purchase and based on the amount of Qualifying Revenues for a Product Category. A “Direct Qualifying Purchase” means a Qualifying Purchase of a Product in the same Product Category as the Product detail page linked to from the Special Link that resulted in that Qualifying Purchase. An “Indirect Qualifying Purchase” means a Qualifying Purchase of a Product in a different Product Category than the Product detail page linked to from the Special Link that resulted in that Qualifying Purchase. If a Special Link does not link to a Product detail page, then any resulting Qualifying Purchase will be an Indirect Qualifying Purchase. “Product Category” means the product category of the Product described in the tables below, as determined by us. We will determine the classification of Products in each category described in the Agreement. “Direct Qualifying Revenue” means Qualifying Revenue from Direct Qualifying Purchases.

    Current Special Commission Income: Click here for current Special Commission Income, including bounty events, special offers and promotions.

    STANDARD PROGRAM COMMISSION INCOME TABLES FOR SPECIFIC PRODUCT CATEGORIES

    Amazon UK Site Standard Commission Income

    Product Category Direct Qualifying Revenues per month Standard Commission Income
    Direct Qualifying Purchases Indirect Qualifying Purchases Amazon Influencer Page
    Amazon Fashion
    Apparel, Shoes, Jewelry, Watches, Luggage, Amazon Fashion Women, Men and Kids Private Label, Prime Wardrobe Purchases
    < 15,000 £ 10 % 1.5 % 10 %
    ≥ 15,000 £ 12 %
    Handmade 10 % 1.5 % 10 %
    Home
    Furniture, Home Improvement, Home, Kitchen & Dining, Patio, Lawn & Garden, Power & Hand Tools
    < 40,000 £ 7 % 1.5 % 7 %
    ≥ 40,000 £ 8 %
    Consumables
    Beer Wine & Spirits, Baby, Grocery, Pet Products, Beauty, Health & Personal Care, Personal Care Appliances, Stationery & Office Supplies
    < 20,000 £ 6 % 1.5 % 6 %
    ≥ 20,000 £ 7 %
    Digital and media
    Books, Kindle eBooks, Music, DVD and Blu-Ray, Digital Video Games, Software, Digital Software, Digital music, Digital video
    < 7,500 £ 6 % 1.5 % 6 %
    ≥ 7,500 £ 7 %
    Hobbies & Auto
    Outdoor Recreation, Toys & Games, Sports & Fitness, Musical Instruments, Car & Motorbike, Business & Industrial Supplies
    < 20,000 £ 6 % 1.5 % 6 %
    ≥ 20,000 £ 7 %
    Amazon Devices
    Fire TV, Kindle and Echo Devices and Accessories
    < 5,000 £ 3 % 1.5 % 3 %
    ≥ 5,000 £ 4 %
    Electronics & Computers
    Computer, Electronics, Camera, Major Appliances, Home Entertainment, Smartphones and Mobile Phones, Video Games
    < 40,000 £ 3 % 1.5 % 3 %
    ≥ 40,000 £ 4 %
    Video Game Consoles 1 % 1 % 1 %
    All other Products Categories (excluding Gift Cards) 3 % 1.5 % 1.5 %
    Gift Cards 0 % 0 % 0 %


    In addition, notwithstanding the Standard Commission Income described on this page or anything to the contrary contained in the Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is £0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY COMMISSION INCOME DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

    (a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
    (b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.

    For Standard Commission Income for other Amazon Sites, see FR Standard Commission Income, DE Standard Commission Income, IT Standard Commission Income, ES Standard Commission Income, NL Standard Commission Income and SE Standard Commission Income.

    Replaces equivalent provisions from November 1, 2020 Version

    EU Commission Income Statement Appendix

    Standard Commission Income may vary depending on whether a Qualifying Purchase occurs from a customer making a Direct Qualifying Purchase or an Indirect Qualifying Purchase and based on the amount of Qualifying Revenues for a Product Category. A “Direct Qualifying Purchase” means a Qualifying Purchase of a Product in the same Product Category as the Product detail page linked to from the Special Link that resulted in that Qualifying Purchase. An “Indirect Qualifying Purchase” means a Qualifying Purchase of a Product in a different Product Category than the Product detail page linked to from the Special Link that resulted in that Qualifying Purchase. If a Special Link does not link to a Product detail page, then any resulting Qualifying Purchase will be an Indirect Qualifying Purchase. “Product Category” means the product category of the Product described in the tables below, as determined by us. We will determine the classification of Products in each category described in the Agreement.

    Current Special Commission Income: Click here for current Special Commission Income, including bounty events, special offers and promotions.

    STANDARD PROGRAM COMMISSION INCOME TABLES FOR SPECIFIC PRODUCT CATEGORIES

    Amazon UK Site Standard Commission Income

    Product Category Standard Commission Income Special Conditions
    Amazon Fashion:

    Clothing & Accessories, Shoes, Handbags, Wallets, Jewellery, Watches, Luggage, Amazon Fashion Women, Men and Kids Private Label

    Direct Qualifying Purchases:
    11% Qualifying Revenues per month = less than £2,500
    12% Qualifying Revenues per month = £2,500 or more
    1.5% Indirect Qualifying Purchases
    Handmade 10%
    Personal Care Appliances, Health and Personal Care, Stationery and Office Supplies, Baby, Grocery, Pet Products, Car & Motorbike, Beauty 7%
    Home:

    Furniture, Home Improvement, Home, Kitchen & Dining, Patio, Lawn & Garden, Power & Hand Tools

    Direct Qualifying Purchases:
    7% Qualifying Revenues per month = less than £40,000
    8% Qualifying Revenues per month = £40,000 or more
    1.5% Indirect Qualifying Purchases
    Hobbies:

    Outdoor Recreation, Toys & Games, Sports & Fitness

    Direct Qualifying Purchases:
    6% Qualifying Revenues per month = less than £7,500
    7% Qualifying Revenues per month = £7,500 or more
    1.5% Indirect Qualifying Purchases
    Books, Kindle eBooks, Music, Musical Instruments, DVD and Blu-Ray, Software, Beer, Wine & Spirits, Digital Video Games, Business Industrial & Scientific Products 5%
    Amazon Devices:

    Fire TV, Kindle and Echo Devices and Accessories

    Direct Qualifying Purchases:
    4% Qualifying Revenues per month = less than £7,500
    7% Qualifying Revenues per month = £7,500 or more
    1.5% Indirect Qualifying Purchases
    Computer, Electronics, Video Games, Camera, Major Appliances, Digital Software 3%
    Home Entertainment, Smartphones and Mobile Phones 1%
    Prime Wardrobe Purchases, Gift Cards 0%
    All other Product Categories 3%

    Notwithstanding the above, if you are an Influencer participating in the Amazon Influencer Program, you will earn the following Standard Commission Income with respect to Special Links on your Influencer Page:

    Product Category Standard Commission Income
    Handmade 10%
    Clothing & Accessories, Shoes, Handbags, Wallets, Jewellery, Watches, Luggage, Amazon Fashion Women, Men and Kids Private Label 10%
    Sports & Fitness, Personal Care Appliances, Health & Personal Care, Stationery & Office Supplies, Baby, Grocery, Pet Products, Car & Motorbike, Patio, Lawn & Garden, Beauty 7%
    Home, Furniture, Books, Kindle eBooks, Music, Musical Instruments, Kitchen & Dining, Toys & Games, Home Improvement, Power & Hand Tools, DVD and Blu-Ray, Software, Beer, Wine & Spirits, Digital Video Games, Business Industrial & Scientific Products 5%
    Computer, Electronics, Video Games, Camera, Major Appliances, Digital Software, Kindle and Fire Accessories, Kindle (all devices) 3%
    Home Entertainment, Smartphones and Mobile Phones 1%
    Prime Wardrobe Purchases, Gift Cards 0%
    All other Product Categories 3%

    In addition, notwithstanding the Standard Commission Income described on this page or anything to the contrary contained in the Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is £0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY COMMISSION INCOME DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

    (a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
    (b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.

    For Standard Commission Income for other Amazon Sites, see FR Standard Commission Income, DE Standard Commission Income, IT Standard Commission Income, ES Standard Commission Income, NL Standard Commission Income and SE Standard Commission Income.

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