United Kingdom

Updates to the Associates Operating Agreement Effective October 13, 2021

What's changing?

Effective from October 13, 2021:

Associates Operating Agreement and Program Policies:

We have:

• Added “private messages on social media networks” as not being allowed for posting Special Links, Program Content, or for any promotional, marketing, or other advertising activities on behalf of Amazon.

• Revised the language in Section 5 of the Participation Requirements to clarify that Program Content and Special Links should not be used in connection with client-side software applications, television set-top boxes or internet enabled television.

• Revised the language in Section 7 of the Trademark Guidelines to clarify that it applies to the use of third party logos.

• Updated the Amazon Influencer Policy with the following changes:

  • Changed the term “Consent” to “Use of Influencer Marks”.
  • Revised the language in the Termination section to clarify the effect of termination on Influencer Marks.
• Rebranded Prime Wardrobe to a new name “Prime Try Before You Buy” and all references to Prime Wardrobe will be updated accordingly.

• Modified the Standard Commission Income rate for the product category “Prime Try Before You Buy” in FR, IT and ES.

• Added the “Prime Try Before You Buy” bounty to the FR, IT and ES Special Commission Income tables

• Added the product category “Amazon Games” to the UK, DE, FR, IT and ES Standard Commission Income tables.

Associates Program Policies

Associates Program Participation Requirements (“Participation Requirements”)

October 13, 2021 Version

4. Promotional Limitations You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with an Amazon Site or the Associates Program, that are not expressly permitted under the Agreement. You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, private messages on social media networks or attachment to email, or other document, or any oral solicitation).

5. Distribution of Special Links Through Software and Devices You will not use any Program Content or Special Link, or otherwise link to an Amazon Site, on or in connection with: (a) any client-side software application (e.g., a browser plug-in, helper object, toolbar, extension, component, or any other application executable or installable by an end user) on any device, including computers, mobile phones, tablets, or other handheld devices (other than Approved Mobile Applications); or (b) any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, blu-ray players, or dvd players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).

Replaces equivalent provisions from February 28, 2021 Version

4. Promotional Limitations You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with an Amazon Site or the Associates Program, that are not expressly permitted under the Agreement. You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing or attachment to email, or other document, or any oral solicitation).

5. Distribution of Special Links Through Software and Devices Except as agreed between you and us in a separate written agreement referencing this Section 5, you will not use any Program Content or Special Link, or otherwise link to an Amazon Site, on or in connection with: (a) any client-side software application (e.g., a browser plug-in, helper object, toolbar, extension, component, or any other application executable or installable by an end user) on any device, including computers, mobile phones, tablets, or other handheld devices (other than Approved Mobile Applications); or (b) any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, blu-ray players, or dvd players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).

Associates Program Trademark Guidelines (“Trademark Guidelines”)

October 13, 2021 Version

7. You cannot display or otherwise use any logo of any third party seller or vendor on an Amazon Site in connection with any Special Link unless you have obtained from that seller or vendor specific written authorization to do so.

Replaces equivalent provisions from February 28, 2021 Version

7. You cannot display or otherwise use any trademark or logo of any third party seller or vendor on an Amazon Site in connection with any Special Link unless you have obtained from that seller or vendor specific written authorization to do so.

Associates Program Amazon Influencer Program Policy (“Influencer Program Policy”)

October 13, 2021 Version

3. Reservation of Rights; Use of Influencer Marks; Indemnification

(a) Reservation of Rights. We reserve all right, title and interest (including all intellectual property and proprietary rights) in and to, and you do not, by virtue of the Agreement or otherwise, acquire any ownership interest or rights in or to, the Influencer Page, the Influencer Page URL, information and materials on the Influencer Page or any other aspect of the Amazon Site. You will not take any action that conflicts with our rights in, or ownership of, the Influencer Page. Amazon reserves all rights to determine the content, appearance, functionality, URL, and all other aspects of the Influencer Page and Amazon Site, including through the display of (i) advertising materials on the Influencer Page, without compensation to Influencer, and (ii) disclosure (by text, link, icon, or otherwise) regarding Influencer’s participation in the Amazon Influencer Program.

(b) Influencer Marks License. By accepting this Influencer Program Policy, you hereby grant to Amazon a non-exclusive, worldwide, fully paid-up, royalty-free license for the maximum duration of your original and derivative intellectual property rights in all languages to use, copy, reproduce, adapt, translate, excerpt, reformat, distribute, transmit and display your name, photo, logo and other trademarks (“Influencer Marks”) and materials provided to Amazon in connection with the Amazon Influencer Program, including through linkage to your Amazon public profile; provided however, that Amazon will not alter any Influencer Marks from the form provided by Influencer (except to re-format or re-size, so long as the relative presentation of the Influencer Marks remains the same).

4. Termination. Amazon may suspend or terminate Influencer’s participation in the Amazon Influencer Program, and Influencer may terminate such participation, in each case immediately by notice provided in accordance with the termination provisions of the Agreement. The rights set forth in Section 3 of this Influencer Program Policy, including all rights related to the use of Influencer Marks and other materials provided in connection with the Amazon the Amazon Influencer Program, and continue after the termination of Influencer’s participation in the Amazon Influencer Program; provided that, we will use commercially reasonable efforts to remove any Influencer Marks from the Influencer Page following termination.

Replaces equivalent provisions from February 28, 2021 Version

3. Reservation of Rights; Consent; Indemnification

(a) Reservation of Rights. We reserve all right, title and interest (including all intellectual property and proprietary rights) in and to, and you do not, by virtue of the Agreement or otherwise, acquire any ownership interest or rights in or to, the Influencer Page, the Influencer Page URL, information and materials on the Influencer Page or any other aspect of the Amazon Site. You will not take any action that conflicts with our rights in, or ownership of, the Influencer Page. Amazon reserves all rights to determine the content, appearance, functionality, URL, and all other aspects of the Influencer Page and Amazon Site, including through the display of (i) advertising materials on the Influencer Page, without compensation to Influencer, and (ii) disclosure (by text, link, icon, or otherwise) regarding Influencer’s participation in the Amazon Influencer Program.

(b) Consent. By accepting this Influencer Program Policy, you hereby grant to Amazon a non-exclusive, worldwide, fully paid-up, royalty-free license for the maximum duration of your original and derivative intellectual property rights in all languages to use, copy, reproduce, adapt, translate, excerpt, reformat, distribute, transmit and display your name, photo, logo and other trademarks (“Influencer Marks”) and materials provided to Amazon in connection with the Amazon Influencer Program, including through linkage to your Amazon public profile; provided however, that Amazon will not alter any Influencer Marks from the form provided by Influencer (except to re-format or re-size, so long as the relative presentation of the Influencer Marks remains the same).

4. Termination. Amazon may suspend or terminate Influencer’s participation in the Amazon Influencer Program, and Influencer may terminate such participation, in each case immediately by notice provided in accordance with the termination provisions of the Agreement. The rights set forth in Section 3 of this Influencer Program Policy will survive the termination of Influencer’s participation in the Amazon Influencer Program; provided that, we will use commercially reasonable efforts to remove any Influencer Marks from the Influencer Page following termination.

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