United Kingdom

How do I build a simple text link to a specific item on Amazon.co.uk?

We offer a variety of link types in our Build Links section, including those that can link to specific items at Amazon.co.uk. While we suggest that you use our Build Links tools to ensure that you have a properly formatted link and to ensure that you qualify for the direct link bonus, we have received a lot of requests for a simple text link. So if you need to build a simple text link to a specific item on Amazon.co.uk, here is the link format you need to use:


This link format qualifies for the direct link bonus.

Just replace ASIN and YOURASSOCIATEID with the respective details:

ASIN: ASIN is the 10-digit code that Amazon uses to denote specific products. It is short for "Amazon.com Standard Item Number." Every item in our catalog has a unique ASIN. You can find items' ASINs on their product pages under Product Details, along with other information like sales rank and release date. Although Books' ASINs used to be the same as their ISBNs, this is no longer guaranteed because of the introduction of 13-digit ISBNs. See the ISBN-13 FAQ for more information.

To give an example: If you want to link to Harry Potter and the Deathly Hallows (Book 7) [Children's Edition] (Hardcover) the 13-digit ISBN is 978-0747591054, but the ASIN is 0747591059.


If you want to link to Adobe Photoshop Elements 5 (PC) the ASIN is B000IB9QXI.


YOURASSOCIATEID: YOURASSOCIATEID is the unique ID that is used to identify your Associates account, automatically generated when you apply for the Associates Programme.

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