Our Product Linking section makes it easy to quickly integrate a variety
of link and ad types into your site. Below is an overview of the available
types and the benefits of each.
- Individual Item Links. Individual
Item Links go directly to an Amazon.com or third-party product of your
choice. You can easily adjust the size of the product image and the
color of the title text and background. With the enhanced option, you
can display updated product pricing and a Buy from Amazon.com button
which allows visitors to quickly add products to their Shopping Cart.
With the basic option, you can still format the link to match the look
and feel of your Web site, but will not be able to display updated
pricing and the Shopping Cart link. Our studies have shown that links
with updated pricing and a Buy from Amazon.co.uk button
convert better than links without features. They are especially
appropriate for pages with specialized content, such as product reviews.
- Recommended Products Links. Recommended
Products Links allow you to display anywhere from one to nine products
that match categories and keywords of your choice. They are continually
updated to show the latest product titles, images, and prices. They are
especially appropriate for pages on certain topics, such as gardening or
cooking. Products displayed are usually among the best-selling products
offered on the Amazon.co.uk site in your selected categories. This is a
great way to cross-merchandise.
- Search Box Links. Search
Box Links allow your visitors to search the Amazon.com catalog, and are
especially helpful when they are unsure of exactly what product they
want. They are appropriate for pages with general content.
- Banner Links. Banner
and Tower Links are images on the top, bottom, and sides of your pages.
They can go either to product category page, such as Jewelry &
Watches, or the Amazon.co.uk home page. Some Banner Links include
promotional content that will rotate on your site. They are appropriate
for both pages on certain topics and pages with general content.
- Text Links. Text
Links allow you to build links to any page on Amazon.com, including
individual product detail pages, product category pages, and the
Amazon.com home page. They can easily be included within blocks of text
on your site, such as product reviews.
- Add-to-Cart Buttons.
Provide your visitors maximum convenience by automatically adding
products to their Amazon.com Shopping Cart when they click on these
buttons, enabling them to skip the process of going to the item's detail
page and adding it from there. You will receive credit for the purchase
as long as the customer places their order within 90 days. To learn how
to build this type of link, click here.
- Quick-Click Buying Links.
If you want customers to continue browsing your site after they add a
product to their Shopping Cart, you can create a special add-to-cart
popup window, known as a Quick-Click Buying Link. This allows your
readers to make a purchase while keeping them on your site. Click here to learn how.
- Web Services.
These let you construct your own specialized links, keep your site up
to date with the latest product information, and provide rich product
information, such as Amazon.com customer reviews. See our Web Services Performance Tips to learn more.