United Kingdom

E-Mail Guidelines

If you send e-mail newsletters or other marketing e-mail to your Web site visitors, we encourage you to follow these best practices:
  • Include an honest subject line.
  • Never forge header information or otherwise mislead recipients as to the origin of your e-mail.
  • Identify yourself as the sender, and include your physical address in the body of the mail.
  • Provide a working opt-out procedure that is easy to find and use.
  • Do not send e-mail to addresses gathered automatically off the Web (such as with robots or spiders).
Also, your marketing e-mails must meet the requirements of any anti-spam regulation.