EU Associates Programme Advertising Fee Schedule

This Associates Programme Advertising Fee Schedule (“Schedule”) is part of the Operating Agreement that governs your participation in the Amazon EU Associates Programme. This Schedule describes the advertising fee rates you may earn as a participant in the Programme. It also describes the limitations that apply to earning advertising fees on certain Products. From time to time, we may modify this Schedule in accordance with Section 15 of the Operating Agreement. All capitalised terms used below that are not defined on this page have the meanings given to them in the Operating Agreement.

During each calendar month, you may earn advertising fees for Qualifying Purchases (see Section 7 of the Operating Agreement). Most advertising fees are calculated as a percentage of Qualifying Revenues based on the tables below and are subject to the limitations and special conditions described below. Advertising fees may vary depending on whether a Qualifying Purchase occurs from a customer making a Direct Qualifying Purchase or an Indirect Qualifying Purchase and based on the amount of Qualifying Revenues for a Product Category. A “Direct Qualifying Purchase” means a Qualifying Purchase of a Product in the same Product Category as the Product detail page linked to from the Special Link that resulted in that Qualifying Purchase. An “Indirect Qualifying Purchase” means a Qualifying Purchase of a Product in a different Product Category than the Product detail page linked to from the Special Link that resulted in that Qualifying Purchase. If a Special Link does not link to a Product detail page, then any resulting Qualifying Purchase will be an Indirect Qualifying Purchase.“Product Category” means the product category of the Product described in the tables below, as determined by us.

We also may offer advertising fees in the form of special offers as described in the “Special Offers and Promotions” section below. “Qualifying Revenues” mean amounts we receive from customers’ Qualifying Purchases, excluding shipping, handling, and gift-wrapping fees, taxes (including sales tax and VAT), and service charges, and less any rebates, credit card processing fees, returns, and bad debt.

The Programme’s standard advertising fee structure for each Amazon Site is described in the tables below. The advertising fee rates you may earn will vary depending on the number and category of Products that are shipped, streamed, or downloaded (as applicable) in a given calendar month that constitute Qualifying Purchases. We will determine the classification of Products in each category described in the Operating Agreement.

Special Offers and Promotions

From time to time, we may run special or limited time offers or promotions under which you may earn advertising fees on Products or categories or Products that were previously excluded from earning advertising fees, or you may earn increased advertising fee rates from those set forth in this Schedule. We may notify you about special offers or promotions by updating this page or through emails, blog posts, or other means.

Current Special Offers and Promotions: Click here for current special offers and promotions, including special available Fixed Advertising Fees.

STANDARD ADVERTISING FEE RATE TABLES

1. Amazon UK Site Standard Advertising Fee Rates

Product Category Special Conditions Fixed Advertising Fee rates
Home Entertainment, Smartphones and Mobile Phones 1.0%
Computer, Electronics, Video Games, Camera, Major Appliances, Digital Software, Gift Cards, Kindle and Fire Accessories, Kindle (all devices) 3.0%
Home, Furniture, Books, Kindle eBooks,  Music, Musical Instruments, Kitchen, Toys, Home improvement, DVD and Blu-Ray, Software, Beer Wine & Spirits, Digital Video Games, Business Industrial & Scientific Products, 5.0%
Sports & Outdoor, Personal Care Appliances, Health & Personal Care, Stationery & Office Supplies, Baby, Grocery, Pet Products, Car & Motorbike, Lawn and Garden, Beauty, Pantry 7.0%
Handmade 10.0%
Apparel, Shoes, Jewelry, Watches, Luggage, Amazon Fashion Women, Men and Kids Private Label Direct Qualifying Purchases where the number of Qualifying Purchases for that month is less than 250 Products 10.0%
Direct Qualifying Purchases where the number of Qualifying Purchases for that month is 250 Products or more 12.0%
Indirect Qualifying Purchases 2.0%
All other Products 3.0%

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is £0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.

2. Amazon FR Site Standard Advertising Fee Rates

Product Category Special Conditions Fixed Advertising Fee Rates
Computer, Electronics, Video Games, Camera, Gift Cards, Home Entertainment, Smartphones and Mobile Phones, Major Appliances, Kindle (all devices), Kindle Accessories 3.0%
Toys, Kitchen, Home Improvement, Personal Care Appliances, Health and Personal Care, Office Products,Baby, Pet Products, Grocery, Musical Instruments, Beer Wine & Spirits, Software, Digital Video Games, Digital Software, Business, Industry and Science 5.0%
Home, Furniture, Books, Kindle eBooks, Sports and Outdoors, DVD and Blu-ray, Lawn and Garden, Music, Car & Motorbike 7.0%
Handmade, Beauty 10.0%
Apparel, Shoes, Watches, Luggage, Jewelry, Amazon Fashion Women, Men and Kids Private Label Direct Qualifying Purchases where the number of Qualifying Purchases for that month is less than 250 Products 10.0%
Direct Qualifying Purchases where the number of Qualifying Purchases for that month is 250 Products or more 12.0%
Indirect Qualifying Purchases 2.0%
All other Products 3.0%

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

3. Amazon DE Site Standard Advertising Fee Rates

Product Category
Special Conditions Fixed Advertising Fee Rates
Home Entertainment, Smartphones and Handys, Tablets without contract, PS4 consoles 1.0%
Computer, Electronics, Camera, Major Appliances, Gift Cards, Kindle and Fire Accessories, Kindle (all devices) 3.0%
Software, Music, Video DVD and Blu-ray, Video-Games, Home Improvement, Toys, Kitchen, Sports and Outdoor, Beer Wine and Spirits, Business, Industrial and Scientific Products 5.0%
Books*, Kindle eBooks*,  Car and Motorbike, Home, Musical Instruments, Stationery and Office Supplies, Baby, Beauty, Grocery, Health and Personal Care, Personal Care Appliances, Pet Products, Lawn and Garden, Pantry 7.0%
Games-Downloads, Software-Downloads, Furniture, Handmade 10.0%
Apparel, Jewelry, Luggage, Shoes, Watches, Amazon Fashion Women, Men and Kids Private Label Direct Qualifying Purchases where the number of Qualifying Purchases for that month is less than 250 Products 10.0%
Direct Qualifying Purchases where the number of Qualifying Purchases for that month is 250 Products or more 12.0%
Indirect Qualifying Purchases 2.0%
All other Products 3.0%
*Notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if you are a school, school club, parent association for a school, university,“Fachhochschule”/ university of applied science, or a party associated with such an institution, the Fixed Advertising Fee Rate for the Books and eBooks Product Categories are 0%.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

4. Amazon IT Site Standard Advertising Fee Rates

Product Category Special Conditions Fixed Advertising Fee Rates
Gift Cards, Kindle (all devices) 3.0%
Computer, Electronics, Camera, Home, Furniture, Entertainment, Smartphones & Mobile, Video Games, Software 3.5%
Kitchen, Home Improvement, Beer Wine and Spirits, DVD and Blu-Ray, Music, Grocery, Musical Instruments, Business, Industry and Science 5.0%
Toys, Sports and Outdoors, Personal Care Appliances, Health and Personal Care, Stationery and Office Supplies, Baby, Home, Books, Kindle eBooks, Lawn and Garden, Car and Motorbike, Beauty, Pet Products 7.0%
Handmade 10.0%
Apparel, Shoes, Watches, Luggage, Jewelry, Amazon Fashion Women, Men and Kids Private Label Direct Qualifying Purchases where the number of Qualifying Purchases for that month is less than 250 Products 10.0%
Direct Qualifying Purchases where the number of Qualifying Purchases for that month is 250 Products or more 12.0%
Indirect Qualifying Purchases 2.0%
All other Products 3.0%
In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

5. Amazon ES Site Standard Advertising Fee Rates

Product Category Special Conditions Fixed Advertising Fee Rates
Gift Cards, Kindle (all devices) 3.0%
PC, Audio and Hi-Fi, Photography and camcorders, TV, Video and Home Cinema, Mobile phones and telephony, Electronic accessories, Videogames, Software 3.5%
Kitchen, Home improvement and tools, Beers, wines and spirits, Cinema and TV series, Music, Supermarket, Musical instruments, Industry, business and science 5.0%
Toys and games, Sports and outdoors, Personal care appliances, Health and personal care, Office and Stationery, Baby, Home, Furniture, Books, Kindle ebooks, Garden, Car and motorbike, Beauty, Pet Products 7.0%
Handmade 10.0%
Apparel, Shoes, Watches, Luggage, Jewelry, Amazon Fashion Women, Men and Kids Private Label Direct Qualifying Purchases where the number of Qualifying Purchases for that month is less than 250 Products 10.0%
Direct Qualifying Purchases where the number of Qualifying Purchases for that month is 250 Products or more 12.0%
Indirect Qualifying Purchases 2.0%
All other Products 3.0%
In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

What do you think?

Do you have a suggestion or comment about the Associates Central website? Let us know.