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  • Previously, Conversion was Units per Unique Visitor. Why is it now Units per Click?

Previously, Conversion was Units per Unique Visitor. Why is it now Units per Click?

We are trying to move toward the industry standard of measuring conversion as units per click. This will make it easier for you to compare the performance of your Amazon.co.uk Associates links with those of other programs you participate in. Unique visitor data is still available in your reports, meaning you can still do historical comparisons and other visitor analysis.

What do you think?

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