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This Associates Programme Operating Agreement will change on 1st November 2012. Click here to see the new Associates Programme Operating Agreement that will come into force on 1st November 2012.

Recent Updates to the EU Associates Operating Agreement

2. Enrolment

Operating Agreement Update – effective from June 6, 2012

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If we reject your application, you are welcome to reapply at any time. However, if we accept your application and we later determine that your site is unsuitable, we may terminate this Operating Agreement.

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Replaces equivalent provisions from Operating Agreement – Effective from December 1, 2011 to June 5, 2012

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If we reject your application, you are welcome to reapply at any time. If we accept your application and we later determine that your site is unsuitable, we may terminate this Operating Agreement and you may not reapply until you have first modified your site so that it is no longer unsuitable.

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4. Programme Requirements

Operating Agreement Update – effective from June 6, 2012

By participating in the Programme, you agree that you will comply with the Associates Programme Participation Requirements and all pages, schedules, policies, guidelines, and other documents and materials referenced in this Operating Agreement (collectively, “Operational Documentation”).

You will provide us with any information that we request to verify your compliance with this Operating Agreement or any Operational Documentation. In addition to any other rights or remedies available to us, we may terminate this Operating Agreement, withhold (and you agree you are not eligible for) any advertising fees payable to you under this Operating Agreement, or both, if we determine that you or other persons that we determine are affiliated with you or acting in concert with you (whether with respect to any existing or previously terminated Associates account):

  • have not complied with any requirement or restriction described in the Associates Programme Participation Requirements page or have otherwise violated this Operating Agreement or any Operational Documentation; or
  • have violated the Product Advertising API Licence Agreement (“Licence Agreement”); or
  • have violated any requirement or restriction described in the applicable agreements governing participation in any other Associates Program offering provided by any of our affiliates (e.g., the Amazon.com Associates Program, the Amazon.ca Associates Program, the Amazon.cn Associates Program, and the Amazon.co.jp Associates Program).
In addition, you hereby consent to us:

  • sending you emails relating to the Programme from time to time;
  • recording, using, and disclosing information about your site and visitors to your site that we obtain in connection with your display of Special Links (e.g., that a particular Amazon customer clicked through a Special Link from your site before buying a Product on the Amazon Site) in accordance with the terms of our privacy notice, which can be found here for the Amazon UK Site, here for the Amazon FR Site, here for the Amazon DE Site, here for the Amazon IT Site and here for the Amazon ES Site (each being the relevant “Privacy Notice”); and
  • crawling, and otherwise investigating your site to verify compliance with this Operating Agreement or any Operational Documentation.

Replaces equivalent provisions from Operating Agreement – Effective from December 1, 2011 to June 5, 2012

By participating in the Programme, you agree that you will comply with the Associates Programme Participation Requirements and all pages, schedules, policies, guidelines, and other documents and materials referenced in this Operating Agreement (collectively, “Operational Documentation”).

You will provide us with any information that we request to verify your compliance with this Operating Agreement or any Operational Documentation. If we determine that you have not complied with any requirement or restriction described on the Associates Programme Participation Requirements page or any Operational Documentation or that you have otherwise violated this Operating Agreement, we may (in addition to any other rights or remedies available to us) withhold any advertising fees payable to you under this Operating Agreement, terminate this Operating Agreement, or both.

In addition, you hereby consent to us:

  • sending you emails relating to the Programme from time to time;
  • monitoring, recording, using, and disclosing information about your site and visitors to your site that we obtain in connection with your display of Special Links (e.g., that a particular Amazon customer clicked through a Special Link from your site before buying a Product on the Amazon Site) in accordance with the terms of our privacy notice, which can be found here for the Amazon UK Site, here for the Amazon FR Site, here for the Amazon DE Site, here for the Amazon IT Site and here for the Amazon ES Site (each being the relevant “Privacy Notice”); and
  • monitoring, crawling, and otherwise investigating your site to verify compliance with this Operating Agreement or any Operational Documentation.

7. Advertising Fees

Operating Agreement Update – effective from June 6, 2012

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A “Session” begins when a customer clicks through a Special Link on your site to the Amazon Site and ends upon the first to occur of the following: (x) 24 hours elapses from that click; (y) the customer places an order for a Product that is not a Digital Product; or (z) the customer follows a Special Link to the Amazon Site that is not your Special Link.

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Prohibited Paid Search Placement” means an advertisement that you purchased through bidding on keywords, search terms, or other identifiers (including Proprietary Terms) or other participation in keyword auctions. “Proprietary Term” means keywords, search terms, or other identifiers that include the word “amazon,” “endless,” “Kindle,” or “Javari,” or any other trademark of Amazon or its affiliates (see a non-exhaustive list of our trademarks), or variations or misspellings of any of those words (e.g., “ammazon,” “amaozn,” “endlss,” “enldess” “kindel” and “javary”). “Redirecting Link” means a link that sends users indirectly to an Amazon Site via an intermediate site or webpage and without requiring the user to click on a link or take some other affirmative action on that intermediate site or webpage. “Search Engine” means Google, Yahoo, Bing, or any other search engine, portal, sponsored advertising service, or other search or referral service, or any site that participates in any of their respective networks.

Replaces equivalent provisions from Operating Agreement – Effective from December 1, 2011 to June 5, 2012

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A “Session” begins when a customer clicks through a Special Link on your site to an Amazon Site and ends upon the first to occur of the following: (x) 24 hours elapses from the customer’s initial click-through; (y) the customer places an order for a Product that is not a Digital Product; or (z) the customer follows a link to an Amazon Site that is formatted with an Associate’s tag that is not assigned to you.

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Prohibited Paid Search Placement” means an advertisement that you purchased through bidding on keywords, search terms, or other identifiers (including Proprietary Terms) or other participation in keyword auctions. “Proprietary Term” means keywords, search terms, or other identifiers that include the word “amazon,” “endless,” “Kindle,” or “Javari,” or any other trademark of Amazon or its affiliates, or variations or misspellings of any of those words (e.g., “ammazon,” “amaozn,” “endlss,” “enldess” “kindel” and “javary”). “Redirecting Link” means a link that sends users indirectly to an Amazon Site via an intermediate site or webpage and without requiring the user to click on a link or take some other affirmative action on that intermediate site or webpage. “Search Engine” means Google, Yahoo, Bing, or any other search engine, portal, sponsored advertising service, or other search or referral service, or any site that participates in any of their respective networks.

11. Limited Licence

Operating Agreement Update – effective from June 6, 2012

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The licence set forth in this Section 11 will immediately and automatically terminate if at any time you do not timely comply with any obligation under this Operating Agreement or any Operational Documentation, or otherwise upon termination of this Operating Agreement. In addition, we may terminate the licence set forth in this Section 11 in whole or in part upon written notice to you. You will promptly remove from your site and delete or otherwise destroy all of the Content and Amazon Marks with respect to which the licence set forth in this Section 11 is terminated or as we may otherwise request from time to time.

Replaces equivalent provisions from Operating Agreement – Effective from December 1, 2011 to June 5, 2012

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The licence set forth in this Section 11 will immediately and automatically terminate if at any time you do not timely comply with any obligation under this Operating Agreement or any Operational Documentation, or otherwise upon termination of this Operating Agreement. In addition, we may terminate the licence set forth in this Section 11 in whole or in part upon written notice to you. You will promptly remove from your site and delete or otherwise destroy all of the Content with respect to which the licence set forth in this Section 11 is terminated or as we may otherwise request from time to time.

20. Miscellaneous

Operating Agreement Update – effective from June 6, 2012

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If you are enrolled to use the Product Advertising API and in the event of any conflict between this Operating Agreement and the Amazon Licence Agreement, this Operating Agreement will prevail except that the Licence Agreement will prevail with respect to your use of the Product Advertising API, Data Feed, and Product Advertising Content (each as defined in the Licence Agreement). Whenever used in this Operating Agreement, the terms “include(s),” “including,” “e.g.,” and “for example” mean, respectively, “include(s), without limitation,” “including, without limitation,” “e.g., without limitation,” and “for example, without limitation.” Any determinations or updates that may be made by us, any actions that may be taken by us, and any approvals that may be given by us under this Operating Agreement, may be made, taken, or given in our sole discretion.

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Replaces equivalent provisions from Operating Agreement – Effective from December 1, 2011 to June 5, 2012

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If you are enrolled to use the Product Advertising API and in the event of any conflict between this Operating Agreement and the Amazon Product Advertising API Licence Agreement ("Licence Agreement"), this Operating Agreement will prevail except that the Licence Agreement will prevail with respect to your use of the Product Advertising API, Data Feed, and Product Advertising Content (each as defined in the Licence Agreement). Whenever used in this Operating Agreement, the terms “include(s),” “including,” “e.g.,” and “for example” mean, respectively, “include(s), without limitation,” “including, without limitation,” “e.g., without limitation,” and “for example, without limitation.”

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EU Associates Programme Advertising Fee Schedule

4. Amazon IT Site Standard Advertising Fee Rates

Operating Agreement Update – effective from June 6, 2012

From 1 January 2012, the following advertising fee rates will apply:

Table 1

The limitation on Advertising Fees of €10,00 does not apply to Qualifying Purchases from the following Categories: Books, Music and DVD

Replaces equivalent provisions from Operating Agreement – Effective from December 1, 2011 to June 5, 2012

From 1 December 2010 to 31 December 2011, a flat advertising fee rate of 10% of Qualifying Revenues will apply. The limitation on Advertising Fees of €10,00 does not apply to any Qualifying Purchases of Products from the Amazon IT Site during that period.

From 1 January 2012, the limitation on Advertising Fees of €10,00 does not apply to Qualifying Purchases from the following Categories: Books, Music and DVD. From 1 January 2012, the following advertising fee rates will apply:

Table 1

EU Associates Programme Linking Requirements

Operating Agreement Update – effective from June 6, 2012

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General Requirements Applicable to All Links. Links may be created by you or made available to you by us. If we inform you that your site does not qualify to use certain types of links, you agree to cease displaying those types of links on your site. You are solely responsible for the content, style, and placement of each link that you place on your site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of customers from your site. For example, you must include your Associates ID or “tag” (appearing as XXXXX-21, or such other format as we may designate) as a parameter in the URL of each link you place on your site to the Amazon Sites. In addition, you must not use a link shortening service in a manner that makes it unclear that you are linking to an Amazon Site. Upon your request but subject to our approval, we may issue you additional “sub-tag” Associate IDs that permit you to monitor and optimize the performance of your Special Links by including different sub-tags in the URLs of different Special Links. Under no circumstances may you associate any sub-tag with a specific end user of your site (e.g., you may not dynamically assign sub-tags to users as they arrive on your site for purposes of monitoring such users’ behaviour).

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Requirements Applicable to Specific Link Types We Make Available to You.

  1. Links that Dynamically Generate Products: Certain types of links that we may make available to you dynamically generate particular Products to display based on a contextual analysis of the page on which they appear. If you implement mechanisms that prevent us from crawling or otherwise monitoring your site, you agree that these types of links may not function properly and we will not be responsible for any such malfunction.

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Replaces equivalent provisions from Operating Agreement – Effective from December 1, 2011 to June 5, 2012

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General Requirements Applicable to All Links. Links may be created by you or made available to you by us. If we inform you that your site does not qualify to use certain types of links, you agree to cease displaying those types of links on your site. You are solely responsible for the content, style, and placement of each link that you place on your site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of customers from your site. For example, you must include your Associates ID or “tag” (appearing as XXXXX-21, or such other format as we may designate) as a parameter in the URL of each link you place on your site to the Amazon Sites. Upon your request but subject to our approval, we may issue you additional “sub-tag” Associate IDs that permit you to monitor and optimize the performance of your Special Links by including different sub-tags in the URLs of different Special Links. Under no circumstances may you associate any sub-tag with a specific end user of your site (e.g., you may not dynamically assign sub-tags to users as they arrive on your site for purposes of monitoring such users’ behaviour).

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Requirements Applicable to Specific Link Types We Make Available to You.

  1. Links that Dynamically Generate Products: Certain types of links that we may make available to you dynamically generate particular Products to display based on a contextual analysis of the page on which they appear. If you implement mechanisms that prevent us from crawling or otherwise monitoring your site, you agree that these types of links may not function properly and we will not be responsible for any such malfunction. See also here.

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EU Associates Programme Participation Requirements

Operating Agreement Update – effective from June 6, 2012

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3. You will not display or otherwise use any trademark or logo of any third party seller or vendor on the Amazon Site in connection with any Special Link unless you have obtained from that seller or vendor the specific right to do so.

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7. You will not, without our express prior written approval, use any Content or Special Link, or otherwise link to the Amazon Site, on or in connection with any site or application designed or intended for use with a mobile phone or other handheld device (which prohibition does not apply to any site that is not designed or intended for use with such devices but that may be accessible by such devices (e.g., on a non-mobile-optimized site via an internet browser on a tablet device)), or any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, blu-ray players, or dvd players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).

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27. You will not artificially generate clicks or impressions on your site or create Sessions on the Amazon Site, whether by way of a robot or software program or otherwise, which we may determine if you have a conversion rate (which is defined as the percentage of clicks on a Special Link from your site in any given calendar month which results in the purchase of a Product) of less than one percent (1.0%).

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30. You will not purchase any Product(s) through Special Links for use by you or for resale or commercial use of any kind. Similarly, you will not request or encourage any of your friends, relatives, or associates to purchase any Product(s) through Special Links for use by you or them or for resale or commercial use of any kind. Further, you will not offer any Products on your site for resale or commercial use of any kind.

31. You will not cloak, hide, spoof, or otherwise obscure the URL of the site containing Special Links (including by use of a redirecting page) such that we cannot determine the site from which a customer clicks through such Special Link to the Amazon Site.

Replaces equivalent provisions from Operating Agreement – Effective from December 1, 2011 to June 5, 2012

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3. You will not display or otherwise use any trademark or logo of any seller or vendor on the Amazon Site in connection with any Special Link unless you have obtained from that seller or vendor the specific right to do so.

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7. You will not, without our express prior written approval, use any Content or Special Link, or otherwise link to the Amazon Site, on or in connection with any site or application designed or intended for use with a mobile phone or other handheld device, or any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, blu-ray players, or dvd players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).

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27. You will not artificially generate clicks or impressions on your site or create Sessions on the Amazon Site, whether by way of a robot or software program or otherwise.

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30. You will not purchase any Product(s) through Special Links for use by you or for resale or commercial use of any kind. Similarly, you will not request or encourage any of your friends, relatives, or associates to purchase any Product(s) through Special Links for use by you or them or for resale or commercial use of any kind. Further, you will not offer any Products for resale or commercial use of any kind.