EU Associates Programme Advertising Fee Schedule

This Associates Programme Advertising Fee Schedule (“Schedule”) is part of the Operating Agreement that governs your participation in the Amazon EU Associates Programme. This Schedule describes the advertising fee rates you may earn as a participant in the Programme. It also describes the limitations that apply to earning advertising fees on certain Products. From time to time, we may modify this Schedule in accordance with Section 15 of the Operating Agreement. All capitalised terms used below that are not defined on this page have the meanings given to them in the Operating Agreement.

During each calendar month, you may earn advertising fees for Qualifying Purchases (see Section 7 of the Operating Agreement). Most advertising fees are calculated as a percentage of Qualifying Revenues based on the tables below and are subject to the limitations described in the “Limitations on Advertising Fee Rates for Certain Products” section below. We also may offer advertising fees in the form of bounties or other special offers as described in the “Special Offers and Promotions” section below. “Qualifying Revenues” mean amounts we receive from customers’ Qualifying Purchases, excluding shipping, handling, and gift-wrapping fees, taxes (including sales tax and VAT), and service charges, and less any rebates, credit card processing fees, returns, and bad debt.

The Programme’s standard advertising fee structure for each Amazon Site is described in Tables 1 and 2 below. The advertising fee rates you may earn will vary depending on the number and category of Products that are shipped, streamed, or downloaded (as applicable) in a given calendar month that constitute Qualifying Purchases. We will determine the classification of Products in each category described in the Operating Agreement.

Limitations on Advertising Fee Rates for Certain Products

Notwithstanding the advertising fee rates described on this page, advertising fees for all Qualifying Purchases of Products are limited to a maximum of £7.00/€10.00 (as appropriate) per Product regardless of the Qualifying Revenues received from the sale of that Product, except where that limitation is specified expressly as not applying to certain categories of Products below.

Special Offers and Promotions

From time to time, we may run special or limited time offers or promotions under which you may earn advertising fees on Products or categories or Products that were previously excluded from earning advertising fees, or you may earn increased advertising fee rates from those set forth in this Schedule. We may notify you about special offers or promotions by updating this page or through emails, blog posts, or other means.

Current Special Offers and Promotions: Click here for current special offers and promotions.

Amazon BuyVIP Registration Bounty Payment

You will earn a bounty for each Qualifying Amazon BuyVIP Registration in the amount of (a) €3.00 for Qualifying Amazon BuyVIP Registrations on de.buyvip.com or (b) €2.00 for Qualifying Amazon BuyVIP Registrations on es.buyvip.com and it.buyvip.com. A “Qualifying Amazon BuyVIP Registration” occurs when an Eligible BuyVIP Customer successfully registers (as determined by us) for an Amazon BuyVIP membership via the Amazon BuyVIP homepage located at (i) http://de.buyvip.com (ii) http://es.buyvip.com or (iii) http://it.buyvip.com. An “Eligible BuyVIP Customer” is a customer who meets the eligibility requirements for an Amazon BuyVIP membership (as determined by us) and has not previously registered for an Amazon BuyVIP membership.

Notwithstanding anything set forth in the Advertising Fee Rate Tables or in this Operating Agreement to the contrary, you will not be eligible to earn any other advertising fees for free registration for Amazon BuyVIP, including registrations through any other webpage, or for Amazon BuyVIP Products.

STANDARD ADVERTISING FEE RATE TABLES

1. Amazon UK Site Standard Advertising Fee Rates

Product Category

Table
TV, Smartphones


Video Games
PC, Consumer Electronics
Kindle (all devices), Musical Instruments, Major
Appliances, Kitchen, Toys, Home improvement,
DVD, Software, Digital products
Office products, Home, Sports, Music, MP3,
Baby, Personal Care Appliances & HPC,
Grocery, Gift cards, Books
Pet Products, Automotive, Lawn and Garden,
Beauty, Amazon Local
Shoes, Jewellery, Apparel, Watches, Luggage
All other Products
Fixed Advertising Fee Rates

Table
1.0%


2.5%

3.0%

5.0%



6.0%



7%


10.0%

5.0%

The limitation on Advertising Fees of £7.00 does not apply to Qualifying Purchases of any Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is £0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.

2. Amazon FR Site Standard Advertising Fee Rates

Product Category

Table
Major Appliances


Consumer Electronics, PC, Kitchen, Toys,
Video Games
Pet Products, Health & Personal Care
Office Products, Musical Instruments, Home,
Home Improvement, Lawn and Garden,
Software, Baby, Personal Care Appliances
Music, Gift Certificates redeemable on Amazon Sites
Sports, DVD
Automotive, Books, Digital Products
Beauty
Shoes, Apparel
Luggage
Watches, Jewellery
All other Products
Fixed Advertising Fee Rates

Table
3.0%


3.5%


4.0%

5.0%



6.0%

7.0%

8.0%

9.0%

10.0%

11.0%

12.0%

3.5%

The limitation on Advertising Fees of €10.00 does not apply to Qualifying Purchases of any Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

3. Amazon DE Site Standard Advertising Fee Rates

TABLE 1 – Fixed Advertising Fee Rates for Specific Product Categories

Product Category

Table
TVs, Smartphones & Tablets without contract,
PS4 consoles


PC, Consumer Electronics, Major Appliances
Software, Music, DVD, Video Games, Home
Improvement, Toys, Kitchen, Sports
Amazon Gift Cards
Books*, Automotive, Home, Garden, Musical
Instruments, Office products, Baby, Beauty,
Grocery, Health & Personal Care, Personal Care
Appliances, Pet Products
Apparel, Jewelry, Luggage, Shoes, Watches,
Digital Products (eBooks*, Music, Video,
Software, Games, Apps), Kindle Products
All other Products
Fixed Advertising Fee Rates

Table
1.0%


3.0%

5.0%


6.0%

7.0%




10.0%



7.0%

*Notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if you are a school, school club, parent association for a school, university,“Fachhochschule”/ university of applied science, or a party associated with such an institution, the Fixed Advertising Fee Rate for the Books and eBooks Product Categories are 0%.

The limitation on Advertising Fees of €10.00 does not apply to Qualifying Purchases of any Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

4. Amazon IT Site Standard Advertising Fee Rates

Product Category

Table
Consumer Electronics, PC, Office Products,
Kitchen, Personal Care Appliances


Toys
Shoes, Sports, Watches, Home
All other Products
Fixed Advertising Fee Rates

Table
5.0%


8.0%

12.0%

10.0%
The limitation on Advertising Fees of €10.00 does not apply to Qualifying Purchases from the following Categories: Books, Music and DVD Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

5. Amazon ES Site Standard Advertising Fee Rates

Product Category

Table
Consumer Electronics, Home, Kitchen, Music,
PC, Software, Sports, Personal Care Appliances
and Office Products


Books, Kindle, MP3
All other Products
Fixed Advertising Fee Rates

Table
5.0%



10.0%

8.0%
The limitation on Advertising Fees of €10.00 does not apply to Qualifying Purchases from the following Categories: Books, MP3, Music, DVD, Shoes, Watches and Apparel Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks