EU Associates Programme Advertising Fee Schedule

This Associates Programme Advertising Fee Schedule (“Schedule”) is part of the Operating Agreement that governs your participation in the Amazon EU Associates Programme. This Schedule describes the advertising fee rates you may earn as a participant in the Programme. It also describes the limitations that apply to earning advertising fees on certain Products. From time to time, we may modify this Schedule in accordance with Section 15 of the Operating Agreement. All capitalised terms used below that are not defined on this page have the meanings given to them in the Operating Agreement.

During each calendar month, you may earn advertising fees for Qualifying Purchases (see Section 7 of the Operating Agreement). Most advertising fees are calculated as a percentage of Qualifying Revenues based on the tables below and are subject to the limitations described in the “Limitations on Advertising Fee Rates for Certain Products” section below. We also may offer advertising fees in the form of bounties or other special offers as described in the “Special Offers and Promotions” section below. “Qualifying Revenues” mean amounts we receive from customers’ Qualifying Purchases, excluding shipping, handling, and gift-wrapping fees, taxes (including sales tax and VAT), and service charges, and less any rebates, credit card processing fees, returns, and bad debt.

The Programme’s standard advertising fee structure for each Amazon Site is described in Tables 1 and 2 below. The advertising fee rates you may earn will vary depending on the number and category of Products that are shipped, streamed, or downloaded (as applicable) in a given calendar month that constitute Qualifying Purchases. We will determine the classification of Products in each category described in the Operating Agreement.

Example Calculation of Advertising Fees

The following example demonstrates how advertising fee rate calculations work under Tables 1 and 2 for Associates who are enrolled in the Programme for the Amazon UK Site or the Amazon DE Site. If, in a given month, 6 General Products (e.g., 3 books, 1 pair of shoes, and 2 Kindle tablets), 9 Amazon MP3, and 7 Amazon Gift Certificate Products were shipped or downloaded (as applicable) as a result of orders placed by customers during Sessions initiated through Special Links on your site, then the total number of Products would be 22. The volume-based advertising fee rate for a monthly volume of 1-20 Products would be used to determine your advertising fee rate for General Products because the Amazon MP3 and Gift Certificate Product units are not included in calculating the applicable advertising fee tier in Table 2. In this example, an advertising fee rate of 5.00% would apply to Qualifying Revenues from the 6 General Products, an advertising fee rate of 10.00% would apply to Qualifying Revenues from the 9 Amazon MP3 Products and an advertising fee rate of 6.00% would apply to Qualifying Revenues from the 7 Gift Certificate Products.

Limitations on Advertising Fee Rates for Certain Products

Notwithstanding the advertising fee rates described on this page, advertising fees for all Qualifying Purchases of Products are limited to a maximum of £7.00/€10.00 (as appropriate) per Product regardless of the Qualifying Revenues received from the sale of that Product, except where that limitation is specified expressly as not applying to certain categories of Products below.

Special Offers and Promotions

From time to time, we may run special or limited time offers or promotions under which you may earn advertising fees on Products or categories or Products that were previously excluded from earning advertising fees, or you may earn increased advertising fee rates from those set forth in this Schedule. We may notify you about special offers or promotions by updating this page or through emails, blog posts, or other means.

Current Special Offers and Promotions: Click here for current special offers and promotions.

STANDARD ADVERTISING FEE RATE TABLES

1. Amazon UK Site Standard Advertising Fee Rates

TABLE 1 – Fixed Advertising Fee Rates for Specific Product Categories

Product Category

Table
Amazon MP3 Products
Gift Certificates redeemable on Amazon Sites
Javari Products
Amazon Local
Amazon Instant Video Products

Fixed Advertising Fee Rates

Table
10.0%
6.0%
15.0%
6.0%
5.0%

TABLE 2 – Volume-Based Advertising Fee Rates for General Products*

Total Units of General Products Shipped**

Table
1 - 20
21 - 50
51 - 400
401 - 1,000
1,001 - 3,000
3,001 - 10,000
10,001 - 30,000
30,001+

Advertising Fee Rates for General Products

Table
5.0%
5.5%
6.0%
6.5%
7.0%
7.5%
8.0%
9.0%

* “General Products” are any Products other than those for which we pay a fixed advertising fee rate as described in Table 1. For the avoidance of doubt, Kindle tablets and e-reader devices are defined as General Products and therefore are eligible for the advertising fee rates specified in Table 2.

** For purposes of calculating the number of Products shipped, streamed or downloaded (as applicable) in a given month, we will not include Products included in categories in Table 1.

The limitation on Advertising Fees of £7.00 does not apply to Qualifying Purchases of Products from the following Categories: Books, Music, Amazon MP3 Products, DVD, Javari Products and Amazon Instant Video Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is £0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.

2. Amazon FR Site Standard Advertising Fee Rates

Product Category

Table
Major Appliances
Consumer Electronics, PC, Kitchen, Toys,
Video Games
Pet Products, Health & Personal Care
Office Products, Musical Instruments, Home,
Home Improvement, Lawn and Garden, Software,
Baby, Personal Care Appliances
Music, Gift Certificates redeemable on Amazon Sites
Sports, DVD
Automotive, Books, Digital Products
Beauty
Shoes, Apparel, Javari Products
Luggage
Watches, Jewellery
All other Products

Fixed Advertising Fee Rates

Table
3.0%
3.5%

4.0%
5.0%


6.0%
7.0%
8.0%
9.0%
10.0%
11.0%
12.0%
3.5%

The limitation on Advertising Fees of €10.00 does not apply to Qualifying Purchases of any Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

3. Amazon DE Site Standard Advertising Fee Rates

TABLE 1 – Fixed Advertising Fee Rates for Specific Product Categories

Product Category

Table
Amazon MP3 Products
Gift Certificates redeemable on Amazon Sites
Javari Products
AmazonBuyVIP Products
Amazon Instant Video Products

Fixed Advertising Fee Rates

Table
10.0%
6.0%
15.0%
10.0%
5.0%

TABLE 2 – Volume-Based Advertising Fee Rates for General Products*

Total Units of General Products Shipped**

Table
1 - 20
21 - 50
51 - 400
401 - 1,000
1,001 - 3,000
3,001 - 10,000
10,001 - 30,000
30,001+

Advertising Fee Rates for General Products

Table
5.0%
5.5%
6.0%
6.5%
7.0%
7.5%
8.0%
9.0%

* “General Products” are any Products other than those for which we pay a fixed advertising fee rate as described in Table 1. For the avoidance of doubt, Kindle tablets and e-reader devices are defined as General Products and therefore are eligible for the advertising fee rates specified in Table 2.

** For purposes of calculating the number of Products shipped, streamed or downloaded (as applicable) in a given month, we will not include Products included in categories in Table 1.

The limitation on Advertising Fees of €10.00 does not apply to Qualifying Purchases of Products from the following Categories : Books, Music, Amazon MP3 Products, DVD, Javari Products, AmazonBuyVIP Products and Amazon Instant Video Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

4. Amazon IT Site Standard Advertising Fee Rates

Product Category

Table
Consumer Electronics, PC, Kitchen
Toys
Shoes, Sports, Watches, Home
AmazonBuyVIP Products
All other Products

Fixed Advertising Fee Rates

Table
5.0%
8.0%
12.0%
10.0%
10.0%

The limitation on Advertising Fees of €10.00 does not apply to Qualifying Purchases from the following Categories: Books, Music, DVD and AmazonBuyVIP Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks

5. Amazon ES Site Standard Advertising Fee Rates

Product Category

Table
Consumer Electronics, Home, Kitchen, Music, PC, Software, Sports
Books, Kindle, MP3
AmazonBuyVIP Products
All other Products

Fixed Advertising Fee Rates

Table
5.0%

10.0%
10.0%
8.0%

The limitation on Advertising Fees of €10.00 does not apply to Qualifying Purchases from the following Categories: Books, MP3, Music, DVD, Shoes, Watches and AmazonBuyVIP Products.

In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in the Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is €0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:

(a) 10,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks